Director of Sales

About This Role

About DAP Brands Mission: 2,000 Firms by 2029 DAP Brands is home to industry-leading software and education companies serving tax and accounting professionals. Our flagship platform, Tax Maverick, helps CPAs, accountants, tax firms, and bookkeeping firms transform from compliance-focused businesses into high-value advisory firms through technology, automation, AI, and proven growth strategies. We're looking for a results-driven Director of Sales to build, lead, and scale a high-performing sales organization that accelerates our mission toward serving 2,000 firms by 2029. About the Role As the Director of Sales, you will own the sales strategy, execution, and performance across our products and services. You will lead, coach, and develop a team of Account Executives and Sales Development Representatives while partnering closely with Marketing, Client Success, Revenue Operations, and Leadership to maximize revenue growth. This role requires a strategic sales leader who is passionate about building scalable processes, developing top-performing sales talent, and consistently exceeding ambitious revenue targets. Success Metrics (KPIs) - Monthly and quarterly revenue attainment - Team quota achievement - Sales pipeline growth - Win rate - Average deal size - Sales cycle length - Forecast accuracy - Lead-to-opportunity conversion rate - Opportunity-to-close conversion rate - Customer acquisition cost (CAC) - Sales team retention and development What We Offer - Competitive salary plus performance-based incentives - Leadership opportunity in a fast-growing technology company - Remote work environment - Paid time off and company holidays - Professional development and leadership growth opportunities - Collaborative, high-performance culture - Opportunity to make a meaningful impact on a rapidly scaling organization Why Join DAP Brands? At DAP Brands, you'll help redefine how tax and accounting firms grow through innovative software, automation, AI, and strategic advisory solutions. If you're passionate about building elite sales teams, driving measurable business growth, and making a lasting impact, we'd love to hear from you. Mission: 2,000 Firms by 2029.

What You'll Do

• Develop and execute the company's sales strategy aligned with revenue goals.
• Lead, coach, and mentor Account Executives, Sales Managers, and SDRs.
• Build a culture of accountability, performance, and continuous improvement.
• Own sales forecasting, pipeline management, and revenue reporting.
• Optimize the sales process from lead qualification through closed-won deals.
• Partner with Marketing to improve lead quality and conversion rates.
• Collaborate with Client Success to improve customer retention and expansion opportunities.
• Analyze sales data and KPIs to identify growth opportunities.
• Establish sales playbooks, onboarding programs, and coaching frameworks.
• Recruit, interview, and develop top-performing sales professionals.
• Ensure CRM hygiene, reporting accuracy, and forecasting reliability.
• Drive initiatives that improve win rates, sales cycle length, and average deal size.
• Present regular business reviews and performance updates to executive leadership.

What We're Looking For

• 7+ years of B2B sales experience.
• 3+ years leading and managing high-performing sales teams.
• Proven track record of consistently exceeding revenue targets.
• Experience selling SaaS, technology, or professional services.
• Strong leadership, coaching, and team development skills.
• Experience managing CRM platforms such as HubSpot, Salesforce, or GoHighLevel.
• Strong analytical and forecasting capabilities.
• Excellent communication and executive presentation skills.
• Ability to thrive in a fast-paced, high-growth environment.
• Experience in the tax, accounting, finance, or fintech industry.
• Experience selling high-ticket software or consulting services.
• Familiarity with AI-powered software solutions.
• Experience scaling remote sales organizations.
• Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).