Creative Media Buyer
DAP Brands is looking for a Creative Media Buyer who can combine paid advertising with hands-on creative production. You’ll manage and optimize paid campaigns while creating images, graphics, and short-form video ads for webinars, workshop...
About This Role
DAP Brands is looking for a Creative Media Buyer who can combine paid advertising with hands-on creative production. You’ll manage and optimize paid campaigns while creating images, graphics, and short-form video ads for webinars, workshops, and other offers. You should understand what makes an ad perform, be comfortable testing different creative ideas, and use campaign data to continuously improve what we produce. We’re looking for someone creative, hardworking, resourceful, detail-oriented, and willing to learn. You don't need to know everything on day one. We can train the right person, but you must already be comfortable creating images and editing videos. KEY RESPONSIBILITIES * Launch, manage, and optimize paid campaigns across Meta, Google, YouTube, LinkedIn, and other platforms. * Create and edit graphics, images, short-form videos, and other ad creatives. * Develop hooks, concepts, messaging, and creative variations for different audiences and awareness stages. * Research competitors, trends, and winning ad creatives to identify new ideas. * Apply Direct Response Marketing principles to paid campaigns and creative assets. * Test different creative angles, formats, hooks, and messaging to improve performance. * Use AI and creative tools to produce and iterate content efficiently. * Analyze campaign and creative performance and use the data to guide future creative decisions. * Collaborate with Marketing and Revenue teams on campaigns, offers, and creative strategy. * Manage multiple campaigns and creative projects while meeting deadlines and maintaining quality. * Continuously look for ways to improve creative output, campaign performance, and efficiency. QUALIFICATIONS * 1+ year of hands-on media buying experience, preferably with Meta Ads. * Hands-on experience creating graphics/images and editing short-form videos. * Proficiency in Figma, Canva, CapCut, Adobe, or similar creative tools. * Experience with Meta Ads Manager or other paid advertising platforms. * Strong understanding of creative testing and performance metrics such as CTR, CPL, CPA, and ROAS. * Ability to create different hooks, angles, and creative variations for testing. * Understanding of Direct Response Marketing and audience awareness stages is a strong advantage. * Experience with AI creative tools is a plus. * Experience with coaching, education, information products, webinars, or high-ticket offers is a plus. * Strong work ethic, resourcefulness, attention to detail, and willingness to learn. * Comfortable working in a high-performance, fast-moving environment and producing creative at a high volume. WHAT WE VALUE We value people who take ownership, learn quickly, find solutions, pay attention to detail, and follow through. We're looking for someone who doesn't wait to be told what to do. You should be able to spot an opportunity, create something, test it, learn from the results, and improve. HOW TO APPLY Apply through the DAP Careers Page: www.davidaperez.com/careers Important: Add "MAVERICK" before your full name when applying. OR Email your résumé to careers@davidaperez.com Subject Line: Applicant for Creative Media Buyer – [Your Name]
What You'll Do
- Launch, manage, and optimize paid campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.
- Create and edit graphics, images, short-form videos, and other ad creatives.
- Develop hooks, concepts, messaging, and creative variations for different audiences and awareness stages.
- Research competitors, trends, and winning ad creatives to identify new ideas.
- Apply Direct Response Marketing principles to paid campaigns and creative assets.
- Test different creative angles, formats, hooks, and messaging to improve performance.
- Use AI and creative tools to produce and iterate content efficiently.
- Analyze campaign and creative performance and use the data to guide future creative decisions.
- Collaborate with Marketing and Revenue teams on campaigns, offers, and creative strategy.
- Manage multiple campaigns and creative projects while meeting deadlines and maintaining quality.
- Continuously look for ways to improve creative output, campaign performance, and efficiency.
What We're Looking For
- 1+ year of hands-on media buying experience, preferably with Meta Ads.
- Hands-on experience creating graphics/images and editing short-form videos.
- Proficiency in Figma, Canva, CapCut, Adobe, or similar creative tools.
- Experience with Meta Ads Manager or other paid advertising platforms.
- Strong understanding of creative testing and performance metrics such as CTR, CPL, CPA, and ROAS.
- Ability to create different hooks, angles, and creative variations for testing.
- Understanding of Direct Response Marketing and audience awareness stages is a strong advantage.
- Experience with AI creative tools is a plus.
- Experience with coaching, education, information products, webinars, or high-ticket offers is a plus.
- Strong work ethic, resourcefulness, attention to detail, and willingness to learn.
- Comfortable working in a high-performance, fast-moving environment and producing creative at a high volume.